Implementing data-driven and customized CRM solution for a leading Pharma company
Business challenges
- Shift from in-person to virtual interactions between reps and healthcare professionals due to COVID-19.
- Emphasis on creating and managing regulated and compliant communication content.
- Essential regulation and control over the distribution of medical samples and promotional materials.
- Addressing challenges related to data integrity and quality from diverse sources.
- Need for platforms in healthcare that can quickly and easily scale.
- Importance of pinpointing and measuring key metrics for sales analytics in healthcare.
Oxygen Minds Solution
- Optimized Veeva CRM for enhanced emails and CLM strategies.
- Improved engagement and refined territory/account management with Veeva.
- Advanced call and event management using Veeva tools.
- Utilized Veeva for actionable suggestions and data changes.
- Enhanced functionality with Apex Classes, Triggers, and VisualForce.
- Simplified Veeva setup with process builders and workflows.
- Streamlined Veeva admin operations and data management.
- Enabled on-demand Veeva report creation.
- Maintained data sync by refreshing the Veeva sandbox.
Tech-stacks Used
- Veeva CRM hosted on Salesforce platform
- Veeva Vault as CMS
Business Results
- Deployed Multichannel Cycle Plans, enhancing rep interactions across diverse channels.
- Reduced TCO with adaptable engagement strategies.
- Streamlined system services from configuration to integration.
- Ensured tool compliance for EU drug launches, addressing demographic and regulatory challenges.
- Leveraged data-driven insights to optimize rep-customer interactions.
- Boosted organizational decision-making and efficiency.
- Optimized Veeva Vault management, enhancing documentation and reporting workflows.